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TourismTourism
Yucatán
Yucatán Tourism
01The Challenge
Yucatán needed promotional materials and an OOH/DOOH strategy aimed specifically at the American market.
02Strategic Idea
Develop a US-facing communication and OOH/DOOH strategy that translates Yucatán's cultural richness into messages that resonate north of the border.
03Creative Response
A promotional OOH and DOOH asset set plus a US-market communication strategy — photography, headlines and placements built for American travelers planning their next trip south.
04Scope & Deliverables
OOHDOOHCommunication StrategyPromotional Design
05The Shift
“A US-targeted promotional system that positioned Yucatán as a top-of-mind American escape.”
Identity
