Chiapas. Mundo Maya

Chiapas needed a campaign that elevated its ancient Mayan heritage above generic jungle tourism and positioned the state as a serious cultural destination.

Promote a 'Mayan World' concept that showcases Chiapas' ancient culture and living tradition through one coherent advertising and promotional system.

A graphic and ad campaign that frames Chiapas' archeological and cultural landscape as a single, ownable 'Mundo Maya' story, with photography and layout built to travel across channels.