Rui/DO

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13%

People

IDEAS NEED THINKERS.

CHANGE NEEDS DOERS.

Rui/DO is a boutique creative company made by people who understand strategy, words, images, business, culture and execution—and know how to make them work together.

Origin

Where Rui/DO began.

Rui/DO Boutique Creativa was born from a conviction: that most brands communicate more than they need to and say less than they should and as a dual project Rui/DO Boutique + Rui/DO Radio.

Years later, we are a compact, high-performance creative boutique where strategy, branding, content, advertising, design, production and artificial intelligence meet to build brands with character.

We believe creativity is not an ornament. It is a business weapon. It defines how a brand is perceived, remembered, chosen and loved.

How we work

Four commitments behind every engagement.

01

Strategy first, then style

A distinctive look is the result of a clear argument. We build the argument first.

02

Fewer clients, deeper focus

A boutique means we choose where we add the most value and stay close to the work.

03

Ideas worth remembering

We chase the work people recall, not the work that simply fills channels.

04

Execution as proof

An idea only counts once it exists — sharp, complete, on brand, on time.

The Team

Small team. Big signal.

Four minds with a shared obsession: making brands impossible to ignore.

01
E

Eduardo

Creative Direction / Brand Strategy / Communication Vision

Eduardo leads the strategic and creative vision of Rui/DO. His work connects brand thinking, narrative, business positioning and high-impact creative direction.

"Make it impossible to forget."

Eduardo
02
T

Tato

Creative Development / Art Direction / Brand Execution

Tato brings ideas into visual and auditive creative systems with a sharp eye & ear for detail, clarity, rhythm and distinction.

"If it looks ordinary, it sounds ordinary."

Tato
03
S

Sergio

Production / Content / Execution

Sergio transforms creative concepts into tangible assets, campaigns, content and experiences with precision and executional strength.

"Ideas are nothing until they exist."

Sergio
04
A

Adriana

Commercial Strategy / New Business Development

Adriana leads commercial strategy and new business across brands, clients and digital agencies — negotiating, managing relationships and driving every project from proposal to results.

"Every relationship is a new opportunity."

Adriana
05
P

Panch

Performance Marketing Consultant & DSP Specialist | Programmatic · Paid Social · TikTok Ads

Panch engineers performance across programmatic, paid social and TikTok — pairing DSP command with creative testing to find audiences that convert and scale them without waste.

"Scale is engineered, never lucky."

Panch

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