Rui/DO
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8%
TechnologyBranding
Lucent Technologies
Lucent Technologies
01The Challenge
A global technology company needed internal communications and brand presentation materials that felt clear, modern and employee-friendly.
02Strategic Idea
Design an internal communications toolkit of slick presentations and promotional materials that makes the brand tangible inside the organization.
03Creative Response
A set of internal brand communications and presentation materials built on clean layout systems, brand-aligned graphics and modular templates for ongoing internal campaigns.
04Scope & Deliverables
Internal CommunicationsPresentation DesignBrand MaterialsPromotional Graphics
05The Shift
“A coherent internal brand experience that helped employees connect with the corporate identity across initiatives.”
Identity