Rui/DO
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11%

01The Challenge
A Peruvian restaurant needed a graphic identity and full collateral system that transmitted the proudly-Peruvian character of its food.
02Strategic Idea
Build a 'notably Peruvian' identity where every touchpoint — menu, cards, napkins, order slips — carries the same crafted, authentic voice.
03Creative Response
A graphic identity plus a complete collateral suite — menus, business cards, order slips, napkins and more — with food photography direction that lets the Peruvian ingredients lead.
04Scope & Deliverables
05The Shift
“A restaurant brand as notable as its food, with a 'Notablemente Peruano' spirit readable at every table.”
Identity