Rui/DO
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13%

01The Challenge
The restaurant inside Hotel Hacienda del Mar in Los Cabos required a visual system and social media communication that matched its high-end coastal dining experience.
02Strategic Idea
Design a visual and social communication system that translates the restaurant's coastal-luxury atmosphere into an engaging, ownable social presence.
03Creative Response
A refined social media visual system and communication suite — color, typography and content templates — giving Pitahayas a consistent, appetite-driving voice across platforms.
04Scope & Deliverables
05The Shift
“A restaurant brand with a cohesive social voice that extends its in-house elegance into every digital touchpoint.”
Identity