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12%
ClothingBranding
Wonderbra
Wonderbra
01The Challenge
Wonderbra needed a campaign for its 100% line that paired honest, confident photography with copy that lived up to the brand's bold voice.
02Strategic Idea
Build a campaign around the flagship model, balancing product clarity with copy that celebrates confidence rather than sells features.
03Creative Response
A campaign system of photography, headline copy and communication materials that puts the 100% Wonderbra line front and center with on-brand attitude.
04Scope & Deliverables
Campaign DesignPhotographyCopywritingCommunication Materials
05The Shift
“A confident, copy-forward campaign that gave the 100% Wonderbra line its own voice.”
Identity
