MetLife México

Across two engagements, MetLife needed to (1) turn its MET99 life-insurance product into an engaging, on-the-ground selling tool for Grupo KC agents, and (2) align all of its HR efforts under a single shared performance-management framework so every worker understood what 'high performance' meant.

Two projects, one brand signal: make MetLife feel warm, human and easy to understand. Movil MET99 paired the trusted Snoopy / Peanuts universe with a color-coded iPad app to disarm hesitation and simplify insurance decisions during face-to-face visits. Gestión de Programa de Desempeño reframed performance management as culture, not paperwork — connecting individual goals to regional and functional strategy.

Movil MET99: a series of themed iPad screens — from login to product menu, company story, MET99 benefits, a full coverage grid, comparative tables vs. GNP/Argos/Inbursa/SMNYL/AXA, and a quote form — wrapped in a consistent app shell with a persistent navigation bar and the Peanuts cast guiding each step. Gestión de Programa de Desempeño: a square editorial booklet built around the MetLife color ribbon — each chapter a flat color field (magenta, ochre, periwinkle, royal blue) with diagrams, statistics and the 'many facets' tagline, turning a dry HR process into a tangible branded reading experience.